Call for Abstracts

The Academy of Visual Arts of HKBU wishes to expand its explorations into the slippery notions of ‘experience’ by inviting academics, professionals and other stakeholders from the field to present their research/practice/work at the international, interdisciplinary conference Designing Experience: ‘The Ballerina on the Elephant’ to be held in Hong Kong from 27 to 29 November 2014 in association with Hong Kong’s Business of Design Week (BoDW 2014).

Professional case studies, academic papers and experimental presentations are welcomed that engage, or extend the following topics:

· As object and context blur in contemporary visual arts, where are the boundaries for practice in experience design?

· What are the emerging ethical issues for designers and other visual artists who shape experience?

· Is experience design a discipline, or a wider condition for contemporary visual arts practice?

· How might the social value, as well as the economic impact of experience design be quantified?

· Is there a distinct aesthetics for art, architecture and design that concentrates on the shaping of experience?

· If the shaping of experience in the visual arts is necessarily an interdisciplinary practice, which disciplines does it include – or exclude?

· Which case studies or texts are core to an understanding of the shaping of ‘experience’ in contemporary visual arts?

· Is experience design a new phenomenon, or does it offer a wider history
in the visual arts?

· If participation, interaction and co-creation in the visual arts have lost democratic legimization, what political positions now legitimize such practice?

· How does the focus on experience redefine reductive design terms such as ‘the user’, ‘consumer’ or ‘target market’ in design?

· Is a neat division between the commercial and the cultural still adequate if an ‘experience’ is the core of a creative practice?
Abstract Submission and Review Process

Submissions are invited on significant, original, and previously unpublished cases and research in the above areas. Abstracts should be limited to max. 500 words in English language and a bibliography. All submissions should further include authors’ names and affiliations (contact details, organisation, etc.).

The abstract will be reviewed on a double blind basis. The accepted abstracts will be expected to submit a full paper of max. 4,000 words, and the authors will be invited to give a 20-minute presentation followed by a 5-minute Q&A session at the conference. Accepted papers will be considered for publication in the conference proceedings.

The submission of abstracts was closed on 31 August 2014.

The ballerina on the Elephant